<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Medico Media]]></title><description><![CDATA[We build brand credibility that drives patients to your practice.]]></description><link>https://www.medicomedia.com.au/articles</link><generator>RSS for Node</generator><lastBuildDate>Wed, 23 Sep 2026 09:42:42 GMT</lastBuildDate><atom:link href="https://www.medicomedia.com.au/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Your Practice Is Full of Specialists. Why Is Marketing the Exception?]]></title><description><![CDATA[There’s something interesting about the way healthcare practices approach marketing. When something requires specialist knowledge, we generally understand the value of hiring someone who knows what they’re doing. We wouldn’t ask the receptionist to interpret pathology results because they know the patients well. We wouldn’t ask the practice manager to provide clinical care because they understand how the practice operates. Yet when it comes to marketing, it’s often: “Sarah our admin can do...]]></description><link>https://www.medicomedia.com.au/post/healthcare-marketing-specialists</link><guid isPermaLink="false">6a8373796f644c8dfb466a5a</guid><pubDate>Tue, 18 Aug 2026 10:44:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f31db5_1e0b63c76e2247cb8eaf3080b27ed9ee~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Catherine</dc:creator></item></channel></rss>